It seems like a ton of companies jumped on the zombie bandwagon at this years SHOT Show. I for one am pretty tired of all the hokey zombie themed products, and from the looks of the gun blogosphere is seems like many others agree with me. I saw a few at the Media Range day, I even posted about them last week. Then I saw a few more while walking the floor at SHOT. Then I couldn’t walk through one of the various exhibit rooms at SHOT without seeing some sort of product that made your zombie killing experience more efficient.
The zombie craze needs to stop, or at least be more thought out. One thing I’ve noticed in the firearms industry is the real old school mentality when it comes to marketing products with some companies. You wouldn’t believe how many companies snubbed us at the SHOT Show because we weren’t print media, just lowly bloggers. Newsflash to the marketing managers at all the major gun and gear makers out there, the internet is here to stay, learn to embrace it. Back on topic, the zombie craze is just one indication of the industry grasping at straws to market their “new” products. Slap on a zombie image or some green paint and voila! You have a new product or even a new product line.
The plethora of new zombie products seen at this years SHOT Show tells me that A) my thoughts that gun and gear makers are stuck in the past with the way they market their products and are late to the party as usual, B) they’re running out of new product ideas, or C) people actually want this stuff. I really hope it’s not C.
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