Most gun magazines are the pretty much the same, a 1911 or AR-15 on the cover every month with nothing but glowing reviews. Then along came RECOIL Magazine, a fresh new take on gun mags. If you were a fan of the now defunct Sport Compact Car you might notice the new RECOIL Magazine had the same style and approach. This is of no surprise, the parent company is Source Interlink, who bought out Primedia the parent company of Sport Compact Car, Motor Trend and a plethora of other magazines. Much like Sport Compact Car (can you tell I miss that magazine?), RECOIL focused on interesting content other magazines didn’t have as well as the newest and hottest products on the market.

Back on topic, so what’s all the hoopla about the new gun mag on the block and their recent blunder? RECOIL did the thing that no gun magazine or anyone claiming to be pro-guns should do, question the second amendment. More specifically editor Jerry Tsai wrote that he agreed with H&K that the H&K MP1A1 should never be sold to civilians because the gun had no “sporting application”. Isn’t that the same argument the gun grabbers are saying about AR-15s, AK-47 variants and handguns? Below is an excerpt from the RECOIL Magazine article in question.

“Like we mentioned before, the MP7A1 is unavailable to civilians and for good reason. We all know that’s technology no civvies should ever get to lay their hands on. This is a purpose-built weapon with no sporting applications to speak of. It is made to put down scumbags, and that’s it. Mike Cabrera of Heckler & Koch Law Enforcement Sales and veteran law enforcement officer with SWAT unit experience points out that this is a gun that you do not want in the wrong, slimy hands. It comes with semi-automatic and full-auto firing modes only. Its overall size places it between a handgun and submachine gun. Its assault rifle capabilities and small size make this a serious weapon that should not be taken lightly.”

Well it looks like the backlash is hitting RECOIL hard, Tsai made the following statement in response to all the flak they’ve been getting over at the RECOIL website.

I’d like to address the comments regarding what I wrote in the MP7A1 article in RECOIL issue 4. First and foremost, I’d like to apologize for any offense that I have caused with the article. With the benefit of hindsight, I now understand the outrage, and I am greatly saddened that it was initiated by my words. Especially since, I am an unwavering supporter of 2nd Amendment Rights. I’ve chosen to spend a significant part of both my personnel and professional life immersed in this enthusiasm, so to have my support of individuals’ rights called into doubt is extremely unfortunate. With that said, I retract what I wrote in the offending paragraph within this article. It should have had been presented with more clarity.

In the article, I stated some information that was passed on to me about why the gun is not available for civilian purchase. By no means did I intend to imply that civilians are not responsible, nor do we lack the judgment to own such weapons, if I believed anything approaching this, clearly I would lead a much different life. I also mentioned in the article that the gun had no sporting purpose. This again, was information passed on to me and reported in the article without the necessary additional context. I believe everything published in RECOIL up to this point (other than this story), demonstrates we clearly understand and completely agree that guns do not need to have a sporting purpose in order for them to be rightfully available to civilians. In retrospect, I should have presented this information in a clearer manner. Although I can understand the manufacturer’s stance on the subject, it doesn’t mean that I agree with it.

Again, I acknowledge the mistakes I made and for them I am truly sorry.

Jerry Tsai

It looks like his statement is too little too late as advertisers have started to dump RECOIL. Magpul recently posted the following statement regarding their dropped support of RECOIL.

Recently, the editor of RECOIL magazine wrote comments regarding who should and should not have access to certain firearms, as well as comments meant to clarify his initial statements. We at Magpul were severely disappointed in the apparent position of the author and by the comments themselves. We have been asked to provide a response to these comments and a statement regarding our intent to continue or discontinue advertising in RECOIL.

At Magpul we consider ourselves proponents of a culture of personal responsibility, where individual liberties are the true roots of our passion. Firearms are tools that can be an expression of those liberties, and more importantly, the guardians of them. When we were presented with the opportunity to support a new publication, called “RECOIL”, that had a different look and feel, we were on board. We had hopes that the broad appeal and fresh look of a publication of this type could be a big help in getting more people involved and interested in firearms and firearm freedoms issues. We welcome all who enjoy or appreciate firearms for any lawful purpose, as greater numbers strengthen our cause. We also want to partner with those who share our appreciation of the true struggle we are in regarding our Second Amendment freedoms.

Due to concerns about content and true motivation, we allowed our support for RECOIL to expire, with the current issue being our last, until we could determine if we were truly speaking the same language. The recent comments and subsequent clarification made by the editor of RECOIL are completely counter to our position here at Magpul. These statements proved that there is an apparent gap between our values and those of RECOIL. As such, we have chosen not to continue or renew any advertising support for RECOIL magazine unless and until we are convinced at some future point that this publication truly shares our values and has the best interests of Magpul and our customers in mind.

We sincerely hope that the outpouring of Second Amendment support as a result of these comments can continue with as much strength towards educating existing and potential new shooters about the importance of firearms rights and in contacting elected officials to preserve those rights. We look forward to future efforts to reach a broader audience through individual effort, and perhaps through an appropriately focused publication, to continue growth in the number of Americans who enjoy celebrating our Second Amendment heritage.

It doesn’t stop there, Silencer Co posted a statement as well.

The statements made by the editorial staff and others interviewed for the article were so poorly stated, factually inaccurate and so misrepresentative of the core values and beliefs of our company and our mission, that we have written the editor of Recoil magazine and asked him to discontinue all scheduled advertising for both Silencerco and SWR products.

We sincerely hope that the owners of Recoil will get a strong message from the shooting public and all reputable manufacturers that our people will not tolerate the mindset behind those statements. We urge you to make your opinion known to recoil and their advertisers.

Oh and it doesn’t stop there, firearms training video makers Panteao Productions and popular AR-15 maker Bravo Company USA have also stated that they will no longer sponsor RECOIL Magazine. Gun magazines as well as gun blog sites, survive on sponsors. With so many big companies stopping their support of RECOIL Magazine does this spell the end of the new gun mag? Can they survive the fire storm their editor started?

Related posts: