If you’ve been an Armory Blog reader over the past 6 months or so then you’ll already know I find all these gimmicky zombie products that the gun industry has been pumping out to be pretty lame. I even compiled a list of many of the zombie products debuted at SHOT 2012. So why am I posted this? Because a zombie survival kit at $24,000 is fairly newsworthy.

The Z.E.R.O. (Zombie Extermination, Research and Operations) from Optics Planet is no doubt a marketing ploy to get links and exposure (like I’m giving them now). The $24K zombie kit includes everything from weapon accessories, flashlights, knives, tools, backpacks and even lab equipment. Does one really need all this stuff to survive the zombie apocalypse? Probably not, but if you have $24K to throw down then why not.

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